The business chairs at universities provide opportunities for transferring knowledge to society and attracting talent from institutions and companies.

 

The IDC Chair in Innovation, Design, and Interculturality arises as a confluence of the search for training structures of professional profiles that manage the complete cycle of innovation, design, and manufacturing until reaching the market in intercultural environments. In other words, professionals from any geographical area know how to manage decision-making processes related to design in one place and, in turn, manage production in another culturally different place. In addition, it is a matter of making this relationship between supplier and client into a source of co-creation and the generation of new business opportunities.