Do consumers’ emotions affect their consumption? This and other related questions is what the Spontaneous Generation Group Neurodesign UPV answers.
Our mission is to study consumers from the emotional perspective of their behavior. Thanks to these studies and analyses carried out with state-of-the-art technology, it is possible to detect behavioral patterns for their subsequent use.
All of this can be used for design selection, social media post impact, web usability and much more.
If you like all the above, we will be happy to receive new students and projects, we look forward to seeing you!
