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Description of the title
The Master’s Degree in Transmedia Communication (MUCT) offers advanced training that strategically combines the areas of audiovisual communication with business management. This unique blend allows students to not only master the creative and technical tools necessary to develop transmedia projects on diverse platforms, but also to understand the business logic behind these projects, such as planning, digital marketing and audience analysis and management.
This educational combination provides students with a comprehensive vision, preparing them to create innovative projects with commercial impact. In an increasingly competitive job market, it is crucial for transmedia communication professionals to be able to design content that is not only attractive and creative, but also economically viable, taking advantage of knowledge in business management and business strategies applied to digital media. This synergy between audiovisual and business training makes MUCT graduates highly demanded profiles and adaptable to multiple industrial sectors.
Objectives of the degree
The main objective of the master’s degree is to train professionals with the skills to develop transmedia projects that integrate multiple media and favor interaction with the audience.
Graduates will be able to develop creative and technological techniques in audiovisual and narrative projects, contributing to the evolution of digital communication in any business sector.
Career opportunities
The professional opportunities of the Master in Transmedia Communication are very diverse and extend to multiple sectors in constant evolution. Professionals trained in this program are trained not only to occupy established positions, but also to innovate and create new roles within the industry, responding to the changing demands of companies and the digital market.
- Digital content creators
- Transmedia screenwriters
- Visual narrative designers
- Social network managers
- Digital marketing technicians
- Audience analysts
- Transmedia project managers
In addition, the transmedia approach gives them the flexibility to adapt quickly to changes in digital communication and create jobs that address specific business issues, such as managing social media presence or developing viral campaigns.
Students have the opportunity to not only integrate the aforementioned roles, but also to redefine and evolve in these positions, creating unique approaches that benefit the audiovisual industry and companies looking for new ways to connect with their audiences.
Aimed primarily at
The master’s degree is aimed at graduates in Audiovisual Communication, Advertising, Fine Arts, Telecommunications, or related areas who wish to complete their training by specializing in innovative digital content and narratives.
- Interested in audiovisual creation.
- Interested in multimedia technology.
- Interested in interaction with the public.
Structure of the master’s degree
Credits: 60 ECTS
Mandatory:39 ECTS |Electives:9 ECTS |External internships:0 ECTS |Final Master’s thesis (TFM):12 ECTS
Module 1. Common Training Module :36 ECTS mandatory
Subject:Management and Common Method
Minimum credits: 9 | Character: Compulsory
Subject:Transmedia worlds
Minimum credits: 9 | Character: Compulsory
Subject:Narrative strategies
Minimum credits: 9 | Character: Compulsory
Subject:Community and social audience
Minimum credits: 9 | Character: Compulsory
Module 2. Elective Module :9 ECTS mandatory
Subject:New applied narratives
Minimum credits: 9 | Character: Elective
Subject:Gamification
Minimum credits: 9 | Character: Elective
Module 3. Transversal Project Module :3 ECTS mandatory
Subject:Cross-cutting project
Minimum credits: 3 | Character: Compulsory
Module 4. Master’s thesis :12 ECTS mandatory
Subject:Master’s thesis
Minimum credits: 12 | Subject: Final Degree Project
Internships
The program includes optional internships in companies from different sectors, where students will be able to apply their knowledge in real projects, working with professionals in a work environment.
Research and access to Ph.
Graduates have the option of continuing with doctoral studies in areas related to digital communication, audiovisual narratives and transmedia studies, promoting research in these fields.
Academic exchange / agreements with other universities
Students can make exchanges through the Gandia Campus International Office
Facilities and laboratories
Master’s students will have access to state-of-the-art facilities, such as digital editing labs and recording studios, facilitating hands-on learning in transmedia audiovisual production.
Master’s Thesis
The TFM consists of the development of an innovative transmedia project, applying the techniques and knowledge acquired throughout the master’s degree, either in audiovisual or interactive format, or a combination of both, which aims to provide job opportunities with the culmination and demonstrating their learning, acquisition of personal and professional skills.
Collaborating companies
The Master in Transmedia Communication collaborates each year with a wide variety of companies in the area and from different sectors, enriching the students’ learning process. These collaborations range from communication and marketing firms to audiovisual production companies and technology companies, giving students the opportunity to apply their knowledge to real challenges in diverse professional environments. Thanks to these strategic alliances, students not only gain practical experience in real projects, but also have the opportunity to demonstrate their talent and creativity directly to the companies with which they collaborate.
This interaction with industry professionals opens doors to future career opportunities and allows them to build a network of key contacts that will be invaluable to their careers. Each course, the participating companies play a fundamental role in the students’ training, providing cases and projects that allow them to be at the forefront of the latest trends and market needs. It is an invaluable experience for both their academic and professional development.
